Our commitment: CyberBike only uses personal information where it is necessary to operate our store, fulfil orders, provide support, improve our services, meet legal obligations, or communicate with you where permitted.

Who We Are

CyberBike is an online retailer specialising in electric bikes and related accessories. For the purposes of applicable UK data protection law, CyberBike is responsible for deciding how and why your personal information is processed in connection with this store.

If you have questions about this Privacy Policy or how we use your information, contact us at contact.ross.gillian54@gmail.com.

Information We Collect

Depending on how you interact with CyberBike, we may collect the following categories of information:

• Identity information: your name and, where relevant, account details.
• Contact information: email address, telephone number, billing address, and delivery address.
• Order information: products purchased, order value, delivery method, returns, refunds, and customer service history.
• Payment information: payment status, payment method, billing details, and transaction references. Complete card details are normally processed directly by authorised payment providers and are not stored by CyberBike.
• Technical information: IP address, browser type, device information, operating system, time zone, cookie identifiers, and website activity.
• Communication information: emails, support requests, feedback, reviews, and other messages you send to us.
• Marketing preferences: your choices regarding promotional emails, advertising, and cookies.
• Fraud and security information: information used to identify suspicious activity, protect transactions, and maintain store security.

How We Collect Information

We may collect personal information:

• Directly from you when you browse the store, place an order, create an account, subscribe, submit a form, or contact us.
• Automatically through cookies, pixels, log files, and similar technologies when you use our website.
• From Shopify and service providers involved in payments, fulfilment, shipping, analytics, advertising, fraud prevention, and customer support.
• From publicly available sources or third parties where permitted by law.

How We Use Your Information

We may use personal information to:

• Process payments, confirm orders, and provide transaction records.
• Prepare, fulfil, ship, track, and deliver orders.
• Manage cancellations, returns, exchanges, warranties, and refunds.
• Respond to questions and provide customer support.
• Create and administer customer accounts where this feature is available.
• Detect, investigate, and prevent fraud, abuse, security incidents, and prohibited activity.
• Maintain, troubleshoot, analyse, and improve our website, products, and customer experience.
• Measure store performance and understand how visitors use the website.
• Send service communications concerning orders, deliveries, policies, or account security.
• Send marketing communications where you have consented or where otherwise permitted by law.
• Personalise content and advertising subject to your cookie and marketing choices.
• Comply with legal, regulatory, tax, accounting, and dispute-resolution obligations.
• Establish, exercise, or defend legal claims.

Our Lawful Bases

Under UK data protection law, we rely on one or more lawful bases depending on the purpose of the processing:

• Contract: where processing is necessary to take steps at your request, process your order, deliver products, or provide requested services.
• Legal obligation: where information must be processed to comply with applicable law, tax, accounting, regulatory, or consumer-protection requirements.
• Legitimate interests: where processing is necessary to operate and protect the store, prevent fraud, improve services, respond to customers, and support our business, provided those interests are not overridden by your rights.
• Consent: where you have actively agreed to specific marketing, advertising, analytics, or non-essential cookie activity. You may withdraw consent at any time.

Shopify

Our online store is hosted on Shopify. Shopify provides the ecommerce platform that allows us to display products, process orders, manage customer interactions, and operate the store.

Shopify may process information about your device, use of the store, account, and transactions to provide and improve its services, maintain security, prevent fraud, and meet legal obligations. Shopify’s processing is also governed by its own privacy documentation.

When We Share Information

We do not sell your personal information in the ordinary meaning of selling customer data for money. We may share relevant information with carefully selected recipients where necessary, including:

• Shopify and ecommerce technology providers.
• Payment processors, banks, and fraud-prevention providers.
• Suppliers, fulfilment partners, warehouses, couriers, and delivery providers.
• Website hosting, IT, security, analytics, and customer-support providers.
• Marketing and advertising providers where permitted and subject to your choices.
• Professional advisers such as accountants, insurers, auditors, and legal advisers.
• Regulators, law-enforcement bodies, courts, public authorities, or other parties where disclosure is required or permitted by law.
• A purchaser, successor, or adviser involved in a genuine sale, restructuring, financing, or transfer of all or part of the business.

We aim to share only the information reasonably necessary for each recipient to perform its role.

Cookies and Similar Technologies

CyberBike and its service providers may use cookies, pixels, local storage, and similar technologies to operate the website, remember preferences, keep the shopping basket functional, protect checkout, measure performance, understand website activity, and support advertising.

Cookies that are strictly necessary may be used without consent where permitted. Non-essential analytics, personalisation, and advertising technologies are used according to your consent choices and applicable law.

You can manage available choices through the store’s cookie banner or privacy settings. You may also configure your browser to block or remove cookies, although some store functions may then operate incorrectly.

Marketing Communications

Where you have subscribed or where otherwise permitted by law, we may send information about CyberBike products, offers, and store updates.

You can unsubscribe at any time by using the unsubscribe link in a marketing email or by contacting us. Unsubscribing from marketing will not prevent necessary service messages about an active order, return, refund, account, or security matter.

International Data Transfers

Shopify and some of our service providers may process personal information outside the United Kingdom. Where applicable, we seek to rely on recognised safeguards or another lawful transfer mechanism designed to protect personal information in accordance with UK data protection requirements.

Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including order fulfilment, customer support, warranties, returns, fraud prevention, dispute resolution, and compliance with tax, accounting, regulatory, and legal obligations. Retention periods may vary according to the type of information and applicable requirements.

How We Protect Information

We use reasonable organisational and technical measures intended to protect personal information from unauthorised access, alteration, disclosure, misuse, or loss.

No internet transmission or storage system can be guaranteed to be completely secure. Please use a strong, unique password where customer accounts are available and avoid sending sensitive payment information through ordinary email.

Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your information in certain circumstances.
• Request restriction of certain processing.
• Object to processing based on legitimate interests.
• Object at any time to the use of your information for direct marketing.
• Request transfer of certain information in a portable format.
• Withdraw consent where processing is based on consent.
• Raise a concern with the UK Information Commissioner’s Office.

To submit a request, email contact.ross.gillian54@gmail.com. We may need to verify your identity before completing a request. Some rights are subject to legal conditions and exemptions.

Complaints

If you have a concern about how CyberBike uses your personal information, please contact us first so we can review and address the matter.

You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection. Further information is available through the official ICO website.

Children’s Privacy

CyberBike products and services are not directed to children, and we do not knowingly collect personal information directly from children for the purpose of selling products to them. Orders should be placed by an adult with legal capacity to enter into a purchase contract.

Third-Party Websites

Our website may contain links to websites or services operated by third parties. CyberBike is not responsible for the privacy, security, or content practices of those independent services. Please review their privacy notices before providing personal information.

Changes to This Policy

We may update this Privacy Policy when our practices, services, technology, or legal obligations change. The current version published on this page applies from the time it is posted. Where appropriate, we may provide additional notice of material changes.

Privacy question or request?

Contact CyberBike for questions about this policy or to exercise an applicable data protection right.

Contact CyberBike

Contact Information

Contact CyberBike using the details below for privacy questions, requests, or concerns.